Untuk kali pertama, penyiar utama dibenarkan untuk serve liputan video Olimpik melalui Internet, asalkan mereka mengehadkan perkhidmatan geografi, untuk melindungi kontrak-kontrak penyiaran di kawasan lain. Misalnya, BBC membuat liputan secara langsung yang lengkap kepada pelanggan-pelanggan Internet laju UK dengan percuma; para pelanggan Amerika Syarikat hanya berupaya menerima siaran tertangguh.[2]

The International Olympic Committee forbade Olympic athletes, as well as coaches, support personnel and other officials, from setting up specialized weblogs and/or other websites for covering their personal perspective of the games. They were not allowed to post audio, video, or photos that they had taken. An exception was made if an athlete already has a personal website that was not set up specifically for the Games.[3]

NBC melancarkan laman web Olimpik tersendiri, NBCOlympics.com. Tertumpu dalam liputan televisyen temasya tersebut, ia did provide klip video, pungutan pingat, keputusan secara langsung. Its main purpose, however, was to provide a schedule of what sports were on the many stations of NBC Universal. The games were on TV 24 hours a day on one network or another.